A small business marketing coach can be an invaluable asset to any entrepreneur. Since most entrepreneurs start a small business based upon their specific area of expertise, they’re great at what they do, but they often don’t know how to market themselves. But smart business owners know their core competencies and the importance of delegating, so they hire a small business marketing coach to help launch their new enterprise. Imagine that you’re an insurance agent and you’ve just opened your own agency. You’re experienced, have a small but loyal customer base, and your office is located in a high-traffic area. But business is slow. You need to create a buzz. You need a small business marketing coach to help you: Understand your target audience: Knowing your target audience is critical to your marketing success. Who needs or wants what you’re selling? Why? A small business marketing coach will help you understand your target audience, their problems, concerns, and top priorities when it comes to the services you provide. In your case, for instance, your target market may be parents who need affordable auto insurance for their teen driver. Define key differentiators: What separates you from your competition? Your small business marketing coach will help you get very specific in this area. It can be the difference between surviving and thriving. Discover why you’re different (and better) than other insurance agencies in the area, and then emphasize these differentiators in all your marketing activities. Understand industry dynamics: A small business marketing coach will show you ways to examine your industry as a whole and how you fit into the marketplace. How are property and casualty insurance agencies attracting customers in your city? What are they doing and how are they doing it? Develop benefits of the product/service: A small business marketing coach will help you identify and showcase the benefits of your products/services. Benefits address how your products/services will improve the customer’s life in some way. Benefits answer the question, “What’s in it for me?” In your case, a benefit would be that customers can have comprehensive auto insurance at an affordable price. Identity online and offline marketing opportunities: Your small business marketing coach is your best resource for helping you identify and implement both online and offline marketing strategies. Online, use your Web site, blog, email newsletter, and social networks to market your business. Your insurance agency would also want to use direct mail, client events, and networking to promote your business offline. If you’re thinking of starting a business, if you’ve just started one, or if you’ve been operating for many years, you will benefit from the expertise of a small business marketing coach. Why? Because a small business marketing coach focuses on accelerating the growth of your business.
Tag Archive for Help
Are you looking for finance and money making options? There is some good news! You can avail of Facebook finance. Facebook has become extremely popular since the past few years. At one time it was more in use by college students and youngsters. However, with passage of time, the developers have taken over the scene. Thus, there are several opportunities have cropped up for one to earn and grow exponentially! One can invest with Facebook and make some money. Intelligent steps and good use of Facebook can help one considerably improve their finances. The question arises is as to how one can invest with Facebook and leverage their use of Facebook finance.
Entrepreneurs can make active use to showcase and advertise their business on Facebook. The targeted groups and customers are sure to find these links and one would be able to gain at no cost by exploiting the opportunities offered. Moreover, with proper placement of advertisements of one’s business in the correct place one would be able to penetrate the targeted market. One’s profitability would rise by an appreciable level. Facebook has become a very popular tool and has become one of the most viewed websites. Thus, one needs to plan on how to use it for their business needs. The correct ads at the right time and place would be a result of planning which would lead to optimized usage of Facebook finance.
Planning of the ads correctly would lead to greater clicks that would result in conversion to actual sales. Thus, when you invest with Facebook it can lead to some positive results if used in a clever manner. There is another lucrative option on offer. One can sell goods through their facebook profile too! Whether it is some old CD’s or music player or musical instruments or a t-shirt, Facebook offers the opportunity to dispose off such things and make money. One has an interesting choice of setting up a store as well with some of the latest Facebook applications. Thus, the concept to invest with Facebook can be implemented through different modes.
Promotion is also a great way to reap some of the benefits of Facebook finance. Promotion of a website, product, web link, services, business or individual skills, etc is possible through Facebook. One can earn a steady income when one invests with Facebook through the promotion way. Software developers can develop applications and market them through Facebook. Facebook finance works extremely well for them since there would be a line of sponsors for them. Invest with facebook and the 30 million daily visitors of Facebook help you gain immensely, exploring the various aspects of Facebook Finance!
When the word career comes to anyone’s mind, they tend to think differently and the perception about career is different for different people. Even scholars and researchers define the term differently. In normal sense, career is used to describe a sequence of related jobs that a person takes up during his/her tenure. Researchers Greenhaus and Schein came up with good definitions for the word career in a technical sense saying, “the pattern of work related experiences that span the course of a person’s life. ” An individual and an organization have interests in an individual’s career and both parties may take actions to influence that career. These set of related activities are referred to as career planning and career management. Career Management can be defined as an ongoing process of preparing, implementing and monitoring career plans undertaken by the individual alone or in concert with the organization’s career systems. It may include activities that help the individual develop and carryout career plans, but the focus is on taking actions that the organization’s anticipated HR needs will be met. At its most extreme, career management is largely an activity carried out by the organization. An example of such an activity is succession planning, which is typically carried out by senior management to determine which employees can and should be prepared to replace people in positions of greater responsibility. Typically, career management revolves around the employee’s role, the organization’s role and the goals of both the individual and the organization. The organization’s role is to establish a favorable context. The management of an organization does this by providing management support, providing collaboration between line managers and HR managers, training management personnel and setting goals which include planning human resources strategy, changing HR policies as and when required, providing for job rotation, providing outplacement service, announcing the program and explaining its philosophy to the employees. Successful Career management practices include: Placing clear expectations on employees. Giving the employees the opportunity for transfer. Providing a clear and thorough succession plan. Encouraging performance through rewards and recognition. Giving employees the time and resources they need to consider short and long term career goals. Encouraging employees to continually assess their skills and career direction. Career opportunities and requirements for a particular job include Competency Analysis: Competency analysis measures three basic competencies for each job: know how, problem solving and accountability. Job Progressions: The hierarchy of jobs a new employee might experience, ranging from starting a job to jobs that require more knowledge and/ or skill. Career Paths: Career paths include the lines or ways for advancement in an occupational field within an organization. There are a lot of possibilities in career paths like promotion, transfer, demotion or exit. Promotion: A promotion can be defined as a change of assignment to a job at a higher level in the organization. Principal criteria for determining promotions are merit, seniority and potential. Transfer: The placement of an individual in another job for which the duties, responsibilities, status and remuneration are approximately equal to those of the previous job. Demotion: Demotion is defined as the downgrading of work. An employee who was given greater responsibility, after demotion will be given lower level in the organization. Exit: an employee who quits the organization is defined as exiting. A career span of a person is divided into 5 stages based on the age of the person. Stage 1 Preparation for work (ages 0-25): Develop occupational self-image, assess alternative occupations, develop initial occupational choice, pursuing necessary education. Stage2 Organizational entry (ages 18-25): Obtaining job offers from desired organization(s), select appropriate job based on complete and accurate information. Stage 3 Early Career (ages 25-40): Learn job, learn organizational rules and norms, fit into chosen occupation and organization, increase competence, pursue goals. Stage 4 Midcareer (ages 40-55): Reappraise early career and early adulthood goals, reaffirm or modify goals, make choices appropriate to middle adult years, remain productive. Stage 5 Late Career (ages 55-retirement): Remain productive in work, maintain self-esteem and prepare for retirement. Often employees want to change job because of one reason which is career plateau. A career plateau is a situation where the probability of moving up the career ladder is rather low. The types of plateaus that have been observed include: Structural Plateau: Structural Plateau is defined as a situation where the chance of advancement is very low or there is no advancement at all. Content Plateau: Content Plateau is defined as the situation where the job is no longer any challenging. This is also a demotivating factor for many employees. People want jobs that are challenging. Life Plateau: Life Plateau is a situation where there is a danger of crisis of personal identity. Every person is unique and the uniqueness is especially seen in someone’s work. An organization is a good place to improve the individuality and self-esteem of a person. If the job is threatening to endanger the personal identity of a person, then this paves the way for life plateau.
There are many factors you should consider when choosing those best-of-breed businesses that have great growth potential and are capable of generating substantial profits for you over the years. So, how important is it that a company has a well-established economic moat? The short answer: crucial. An economic moat refers to the notion that the business has some durable competitive advantage, not unlike a moat that protects a castle from attack. The wider the moat the easier it is to fend off attackers. Finding a business with a wide moat is key to finding a successful business to own; the wider the moat, the more predictable its future 20 years down the road. Having a competitive edge, allows for a company to have a degree of predictability. As an investor, you are looking for not only sustainable growth rates but also consistent growth in cash flow, equity and sales over a 5 to 7-year period of time. With increasing cash flow, profitability for both the business and you the shareholder arises. With increasing cash flow, a best-of-breed business can whether the ups and downs of the economic business cycle paying off debt when needed or investing capital for expanding into new markets. Wide moat companies are also protected from inflation since their “monopolistic position” enables them to raise prices at will. Here are seven types of economic moats to look for in a potential business: Brand – a product or service you’re willing to pay more for because you know and trust it. Companies like Disney and Nike have good brand moats. Secret – a patent, copyright or trade secret that makes competition difficult or illegal. Examples of these companies are 3M, Pfizer and Apple. Toll – having exclusive control of a market through government approval or licensing thus being able to charge a “toll” for accessing that product or service. Such businesses as PG & E, a utility company and Time Warner a media business fit the mold. Switching – being too much trouble to switch to another provider due to the high monetary and time costs. Microsoft and H & R Block are two good examples. Low Price – products priced so low no one can compete because they enjoy massive economies of scale due to a huge market share. Both Home Depot and Wal-Mart are examples of businesses that have used pricing to establish an economic advantage. Network Effect – the ability to quickly dominate a network of end-users by being first in the market. EBay was the first online auction business to dominate the North American market. Unique Corporate Culture – a way of doing business that would be difficult to duplicate in another business environment. Southwest Airlines benefited from this type of economic moat in the early years. You need not find a company with multiple moats to consider it to be a potential investment candidate. It should have one moat that seems hardest to cross and one that is sustainable long-term. Once again, the establishment of a viable economic moat shows up in the fundamentals. Companies with consistently high growth rates of over 10% per year in sales, equity and free cash over many years are the ideal candidates.